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July 14, 2007
Logo Dislike Ago-go
Unveiled on Monday, the logo for the 2012 Olympic Games in London has immediately attracted widespread criticism and finger poking. It has been described as a disfigured swastika, an scattering of beer mats, a window smashed in by a football, and a toileting monkey. One critic called it a "puerile mess, an artistic flop and a commercial scandal".
It could also be described as icebergs gangbanging the titanic, like an orange staring through a peephole, or the bargain bin at a carpet sample shop. It's what carrots being chewed looks like to your tonsils, the tail light of a car that's backed into the statue of David, or corn chips caught in high wind. It's sort of like someone started conceptualising a puzzle, then realised they'd left toast burning in the bathroom and never returned to finish the job.
However, as they say, a picture is worth a thousand words. So I don't need to use words to convince you what a badly conceived assortment of splotches and vomit stains it is. You only need take one look at this logo yourself to see that it's a jumbled contrivance of meaningless nonsense, a visual protest march against style and common decency. It's the kind of logo you might expect, not from the city of London, but from a Warehouse owner named Crazy Steve. Who needs words?
The logo design cost approximately £400,000 ($A954,000) and took one year for design company Wolff Olins to develop. I'd suggest that such a lot of money would have been better spent on things like filling up drain pipes, surgically attaching tits to a bull, donating books to the coma ward, and getting it mulched until it can be imbibed in a liquid state in order to be literally 'pissed away'. I guess it could be argued that, in order to discover a design as hideous as this, you would have to spend a lot of money.
Look, I could have spent this review talking about modes of design and use of space, or historical context and comparison of past Olympic logos. I could have used some kind of 'argument'. I just don't think it's necessary. Just LOOK at the damn thing will you?
It's SHITHOUSE.
I can't wait to see who their mascot is. Lenny the cancer pigeon?
Go Sydney 2000!
*Originally published on www.rovedaily.com*
Posted by Sam Bowring at July 14, 2007 05:08 PM